The Digital Gap: Why Women-Led Startups Need Tech Support

The Rise of Women Entrepreneurs in Korea
Across South Korea, women-led startups are flourishing, particularly in creative industries such as design, art, food, and retail. These businesses bring innovation, culture, and diversity into the economy. Yet despite this growth, many women entrepreneurs face a critical challenge: keeping up with the pace of digital transformation.

The Hidden Barriers
For small businesses, moving online isn’t as easy as it looks. Many women-led startups still rely on paper logs, word-of-mouth sales, and offline customer engagement. Instagram is often the only digital tool they use—but usually without strategy, branding, or consistency. The barriers include:
· High costs of professional consulting
· Limited access to digital training
· Time constraints while balancing business and family
These challenges often keep women entrepreneurs stuck in traditional workflows, making it harder for their businesses to scale.

Why the Gap Matters
Without access to affordable digital tools and guidance, these businesses risk being left behind in an increasingly competitive market. The gap isn’t just technological—it’s social and economic. Closing it means giving women founders the chance to compete equally, expand their reach, and grow sustainably.

How GrowHer Helps
At GrowHer, our mission is simple: make professional consulting and digital transformation accessible. We bring fresh ideas, digital fluency, and empathy as high school consultants who understand modern tools. From Google Sheets to social media scheduling to workflow automation, our support is practical, beginner-friendly, and affordable.

Closing the gap doesn’t just help businesses-it helps entire communities thrive.